Wisconsin Capital Management - Madison, WI

Welcome to Wisconsin Capital Management!

Wisconsin Capital Management, LLC (WisCap) is a registered investment advisory firm dating back to 1984. Originally co-founded by Thomas G. Plumb the firm is primarily focused on providing investment advisory services to its affiliated mutual funds.

* Our Mutual Funds are open for new investments. Please see the Plumb Funds link above.

Our Investment Approach

Our approach to investment management is designed to provide competitive performance over the entire business cycle. Our clients rely on us to manage their assets through the fluctuations of market cycles. We strive to outperform over the long-term through changing market conditions by maintaining a strong discipline of balance. We execute this with comprehensive research on investment themes, diversification and reasonable valuations. We believe a solid financial foundation begins with a well-balanced portfolio of core holdings. The individual securities and proprietary mutual funds we manage serve as core holdings around which we may add complementary assets, depending client objectives.


The key to this is balance. We believe stocks, bonds and cash should all play a role in portfolio allocation strategy. Balance allows us to weather tough times. It allows investors to participate in upside while dampening the negative effects of market downturns.

Investable Themes

Our research is focused on analyzing and taking advantage of long-term investable themes. In choosing securities, our goal is to understand where we are in the current business cycle and to create a diversified portfolio of great businesses which fit our long-term themes. These themes can produce strong revenue and profit growth for those businesses that can participate over a long-term time horizon.

We view each company as a unique mosaic that encompasses our principal investment beliefs:

Diversified by Capitalization

Portfolios are diversified by company size, or market capitalization, which means we own large, medium and small businesses. Today, while somewhat more than half of our stock holdings are in large capitalization companies, we are continuing to find investment opportunities in small and medium capitalized businesses.

Asset Selection Strategies

Buy strategy indicators:

Sell strategy indicators:

Our investment philosophy, supported by extensive security investment research, drives the selection process. We look for growing companies which fall into our investable themes. We strive to purchase them at reasonable prices with a goal to outperform over entire business cycles. We believe that this produces an attractive risk-adjusted return for our clients.

Our History

For more than 35 years, Wisconsin Capital Management, LLC has managed separate equity, balanced, and fixed-income portfolios. In addition to managing current client portfolios, Wisconsin Capital Management serves as investment manager for the proprietary equity fund and proprietary balanced fund.

Our Founder

Thomas G. Plumb, CFA

Thomas G. Plumb, CFA


Thomas G. Plumb is the founding Principal of Wisconsin Capital Management, LLC (formerly Thompson Plumb & Associates), which began in 1984. Mr. Plumb’s roles include Portfolio Manager, Research Analyst, and Fund Manager.

Mr. Plumb also serves as President of our proprietary mutual fund company and is the Lead Portfolio Manager of our equity and balanced funds.

Mr. Plumb served as President, CEO and CIO of SVA Plumb Wealth Management, LLC from March 2011-March 2019.

Mr. Plumb was formerly the lead Portfolio Manager of the Dreyfus Premier Balanced Opportunity Fund.  Mr. Plumb earned a Bachelor of Business Administration degree from the University of Wisconsin-Madison in 1975, is a member of the Madison Investment Management Society and holds the Chartered Financial Analyst designation.


For more information about Wisconsin Capital Management, LLC, please contact us at info@wiscap.com or call 608-960-4616.

Wisconsin Capital Management, LLC
8020 Excelsior Dr., Ste 402
Madison, WI 53717
Phone: 608-960-4616

The material shown is for informational purposes only and should not be construed as accounting, legal, or tax advice. Past performance is not indicative of future performance, and all investments are subject to the risk of loss. While efforts are made to ensure information contained herein is accurate, Wisconsin Capital Management cannot guarantee the accuracy of all such information presented.


608-960-4616 - info@wiscap.com